Missoula Wayfinding Project

What is Wayfinding?
Wayfinding is a system of signage and information to guide people to their destinations, whether in a car, on a bike, or walking. Wayfinding systems provide directional guidance through a carefully planned sequence that delivers information to users at key decision points in their journey. 

The Missoula wayfinding project began in 2011 as part of a committee discussing opportunities for branding Missoula and implementing a community wayfinding system. As part of that work, a survey of 25 agencies and organizations was conducted and found 100% support for wayfinding, but only 50% support for branding Missoula.

Destination Missoula then led an effort to hire a consultant (MERJE Design) to design and plan a comprehensive wayfinding system, with the guidance of a
broad-based steering committee. The planning process was funded through multiple partners and was completed in November of 2014.

Next Steps
The project is now entering the implementation phase, which includes securing funding for the fabrication and installation of signage. The project will likely be completed in multiple phases. 

Phase I includes approximately 35 pedestrian wayfinding signs that will be installed in the Downtown and Hip Strip areas. Phase I is expected to be completed in the fall of 2015. Funding for future phases is uncertain at this time, but is being sought for 2016.

Jessica Morriss, AICP, Transportation Planning Manager

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